The Sun Herald – October 2004
The Sun Herald – November 2004
The West Australian - February 2005

Elle BeauteConceived by visionary Aus- tralian artist and entrepreneur Jim Elliott, the multi-million dollar Prana is a real departure in both philosophy and design from the usual Asian Zen type spa.  Prana represents the most extravagant spa concept yet attempted in Asia and, as the first of its kind, is pioneering a totally new type of spa experience.  In a response to what he sees as the clinical, regime like atmo- sphere of many of Asia’s spas Jim Elliott decided to challenge the concept of what a spa could be.

“I believe going to a spa should be both a mind and body altering experience. We are creating an event that appeals to all of the senses and envelops you from the moment you walk through the door. So in a way it is part theatre and part therapy. We combine this sensual experience with a full-range of professional spa and wellness treatments “, said Jim Elliott. Following the lines of classical Mogul architecture, the inspiration for Prana comes from the sumptuous palaces built by the Mogul rulers in the 16th century; while the spectacular interiors are based on the lavish furnishings, textiles, mosaics, paintings and carvings found in the great palaces of India’s Maharaja’s.  This is in complete contrast to the villa accommodations which are more western than Indian.

"the most extravagant spa concept yet attempted in Asia"